Tuesday, December 1, 2009

Uphold the Photography Business

by Leowell

We have formed a group to pursue our passion for photography and build stronger friendship along the way. We have one goal in mind, and that's to get better, hopeful to land on that priced deal one day.

We might still be on the stage of building our own portfolios, but we are conscious that we will not step on anyone's shoes. By saying anyone, we mean anyone - be it amateur or professional photographers.
I'd like to leave a little reminder to the group and to the rest of the aspiring photographers who want to turn pro one day.

Building your own portfolio is a huge task which requires a lot of time and dedication. Sometimes, you might accept TFCD (Time for CD) or TFP (Time for Prints) job to create photographs and enhance your collection. But if an advertising agency, magazine publisher or business owners approach you one day, please make sure that you will not be taken advantage of.

With that in mind, I would like to share with you an article I found while browsing the internet searching for photographer's rates in Singapore.

Here's the link to the article:
http://prophotosingapore.wordpress.com/2008/01/31/rates/

Professional Photography in Singapore
Advertising
Rates: $20,000 to >$100,000/project
a. Photographer usually works through an ad agency handling the client account. Typically, loading fees are enforced and photographer keeps copyright for images.
b. The figure looks good but a shoot usually involves a full production team and a great amount of liaison work. Typically takes 1 to 3 weeks of casting, production & logistics. Post production work on images is approximately 1 week to 4 weeks of digital retouching/imaging (DI). Depending on complexity of deliverables, digital retouching work might be outsourced to specialist 3rd party DI companies.
c. Photographer typically uses a digital medium format system.
d. Fees are usually paid 6 months after invoicing.
Architecture/Corporate/Food/Interior/Product
Rates: $1200 to $2800/day
a. Photographer is usually forced to sign over copyright of images, this practice is very prevalent, especially with government bodies. This is due to the abundance of photographers in this sector.
b. Photographer is expected to own all photography equipment, including lights, accessories, etc.
c. Photographer usually works with DSLRs.
d. Fees are usually paid 1 month after invoicing.
e. Some form of retouching work is expected.
Events/PR (concerts, events, functions, etc)
Rates: $50 to $200/hr
a. Photographer is usually forced to sign over copyright of images.
b. Photographer is expected to own camera system.
c. Photographer usually works with DSLRs.
d. Fees are usually paid 1 month after invoicing.
Magazine
Rates: <$300 to $400/image
2008-2009 : $800-1200 for full shoot (6 images or more)
a. Photographer might be able to keep copyright of image, it depends on the magazine.
b. Photographer is expected to own all photography equipment, including lights, accessories, etc.
c. Photographer usually works with DSLRs/medium format systems
d. Fees are usually paid 3 to 6 months after invoicing.
e. Some form of retouching work is expected.
Press (a rough guide)
Rates: $1400 too $5000/mth (salary) for staffer
$55 to $110/day for stringer (freelancer)
(depending on seniority, education and experience)
a. Photographer’s images are owned by newspaper or agency or company.
b. Photographer’s gear is provided by company for staffers and sometimes stringers.
c. Photographers work with DSLRs.
d. Photographers normally work around 8 hour shifts with anywhere between 1-5 jobs in that time.
e. Photographers are expected to be on call anytime in case of breaking news.
f. Photographers are expected to be able to shoot anything and everything.
e. Payment is monthly, transport is normally covered by an allowance or is claimed.
Photographer Assistant
Rates: $900 to $1500 (Salary)
a. Please note that this is not the same thing as Assistant Photographer.
b. Assistant is expected to carry equipment, be responsible for safety and care of equipment plus other duties.
c. Assistant doesn’t need to own photography equipment.
Portraits
Rates: $250 to $500/person
a. Photographer is usually forced to sign over copyright of images.
b. Photographer is expected to own all photography equipment, including lights, accessories, etc.
c. Photographer usually works with DSLRs.
d. Fees are usually paid 1 month after invoicing.
e. Some form of retouching work is expected.
Weddings (Bridal)
Rates: $1200 to >$3000/day
a. Photographer has option to keep copyright of images. Depends on how the photographer has been trained and value of the work/style.
b. Photographer is expected to own all photography equipment, including lights, accessories, etc.
c. Photographer usually works with DSLRs.
d. Deposits of up to 50% of fees prior to shoot and 50% on collection is common.
e. Some form of retouching work is expected.
Weddings (Wedding Day or Actual Day)
Rates: $300 to >$3000/day
a. Photographer has option to keep copyright of images. Depends on how the photographer has been trained and value of the work/style.
b. Photographer is expected to own all photography equipment, including lights, accessories, etc.
c. Photographer usually works with DSLRs.
d. Deposits of up to 50% of fees prior to shoot and 50% on collection is common.
And then, you might say, "Well, I am not a pro yet so I have no right to charge these amounts."
True, but you can be creative and charge a little less and make sure you won't be taken advantage of, especially if you know you can deliver.
Nowadays, DSLR cameras have been very affordable to almost everyone who wants to do photography. Let's hang on to each other and uphold the business. Please do not kill the photo industry. Please be wary of those people who are shooting images to feed their families.



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